I used to use cheaper brands simply because i religiously change my oil and filter every 3k even on newer vehicles that really dont need it changed quite that often... HOWEVER.... ford has chronically had design flaws specifically related to timing on multiple block variations since the late 90's. theres all kinds of argument about this and that, regarding pressure and flow from filters and viscosity, but after having a couple different ford engines that ended up with these annoyances and no real actual facts about much of anything... im inclined to just stick with OEM specs regarding filter size/flow.
And frankly ive changed a Lot of oil over the years both at home and professionally... so as a guy who has seen vehicles with 300k miles drain oil that looks better than the oil im putting back into it, simply by using AND CHANGING higher quality filters (that means air and fuel filters too) on a religious 3000k mile schedule.... im a firm believer in making vehicles last.
On the other hand, as far as viscosity goes, again theres all kinds of argument about 5.4/4.6 engines regarding oil viscosity. Ive seen lots of internet mechanic theory on why you shouldnt use anything but 5w20, or dino vs synthetic... some of it even makes logical sense to me... but the bottom line is ive not seen any complaints (much less proven) that using 5w30 has actually caused anyone problems in these engines, neither short nor long term. I have seen however, (regardless of being true and accurate or not) seen more than a couple "claims" that changing viscosity helped or solved certain problems.
There is a time to, and not to use synthetics or change viscosity, this mostly applies to older engines, but this rule can still apply to modern engine design on a much longer-term scale.
Personally, i recently bought a used vehicle with 170000 miles on it, so short of cracking the valve cover to see the level of varnish it has going on... i have no way of knowing if, or how often synthetic was used, or what viscosity... so my default choice is to use a synthetic blend designed for high mileage engines. (regardless of whether it seems gimmik'y or not). i also try to do actual research on specifications and whether a product meets them, because reviews from 500 walmart users on walmarts website doesnt really amount to a hill of beans in terms of intelligent analysis on much of anything. LoL.
i've used valvoline maxlife synthetic blend in the past, but honestly ive been going with mobil high mileage for the price and trusted brand.
since i have 3 regularly used vehicles, I recently was looking at a brand called milesyn that walmart carries in 5 gallon buckets of synthetic blend (usually only ship to store). It seems to meet specifications and is apparently API licensed so im seriously considering looking into it some more and giving it a shot.