Feeling “baited and switched” from Berkeley Ford in SC

Saw a great price on a 2020 Expo Max XLT at Berkeley Ford in Moncks Corner, SC. Texted a sales rep and was told I could only get the deal if I was willing to finance at least 7500 thru Ford...no problem.

After spending 2.5 hours at the dealership, I was told I was “out of zone” to received the full discount, and they attempted to raise the price by 2,500. I said no deal. I have a home in Georgia and SC, and both were considered out of zone.

My question is, is there a department our person I could speak to at Ford to help me with this? I’d like the dealership to honor the deal and sell the car for the price they quoted. Any advice or suggestions are much appreciated, thx

You could try calling Ford Credit and ask them about current incentives.

1-800-727-7000 Monday-Friday, 7AM -8PM CT and Saturday 7AM – 5PM CT

I had a lot of service issues at dealerships for my 2016 F-350. Love the truck but dealers have no clue about that machine. Came to a head when a tech said future issues with my front hub “would not be covered under warranty “.

I got some help from Ford directly. They of course will tell you that dealers are out of their control but you can ask them to coordinate that sale price or explain these zones.

Help came after I sent an email to: [email protected], [email protected], and [email protected]. Hackett is CEO and Perry is in customer service and he had a specialist get with me.

I got some shields for my F-350 front hubs (funny they have that part but I guess only if you complain do they install it) and they gave me a top of the line extended warranty when I bought my 18 Expedition. Not a direct fix but those have value and the specialist I dealt with was very nice. They even talked to an engineer about my hub complaint.

Best of luck.


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BFD350 said:

...Help came after I sent an email to: [email protected], [email protected], and [email protected]. Hackett is CEO and Perry is in customer service and he had a specialist get with me...

Best of luck.

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That's awesome!

BFD350 said:

Help came after I sent an email to: [email protected], [email protected], and [email protected]. Hackett is CEO and Perry is in customer service and he had a specialist get with me.

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wow, thank you so much! sending email now.

Contact your state motor vehicle dealer commission.

having that in writing would be good to forward to them. Ford is picky about where his live and what you qualify for, but it’s hard to believe a dealer in sc would quote something somebody from sc can’t get. Is your drivers license from the Georgia home?

Some incentives are regional, you live within the region you get the incentive, you don’t live or have an address there you don’t get it. That’s the very first thing you should ask the dealer. “What zones quality”.

Deals are tied to your home zip code. Nothing you can do about it unless you go rent an apartment in that zip for a month. It’s a bunch of ********. Why should the guy in a different area get a $10,000 incentive and I only get $2,500.

AAOO said:

Deals are tied to your home zip code. Nothing you can do about it unless you go rent an apartment in that zip for a month. It’s a bunch of ********. Why should the guy in a different area get a $10,000 incentive and I only get $2,500.

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Because the local dealers are actually paying for the incentive, and they want to give the incentive money to people that are local. I know it sucks but there is a reason.

AAOO said:

Deals are tied to your home zip code. Nothing you can do about it unless you go rent an apartment in that zip for a month. It’s a bunch of ********. Why should the guy in a different area get a $10,000 incentive and I only get $2,500.

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because I was honest with them, and they knew my zone, my address, and I asked them to double check before I came.