My main point was that it was first spun by someone else to make it guilty for taking money away from someone to feed their family. That's simply not the case. If you provide a good quality service or a quality product at a fair and reasonable price you can still feed your family and make a decent profit. argument of high profit low-volume versus low profit high volume. It is certainly possible in many situations to lower your profit margin and have your sales increase to where you're making more money then you started out originally at the higher price. Of course item and Industry dependent there are limits to this as to how many items or services you can perform. Then there are many times for an item that has a lot of human labor involved has been turned into an automated robotic or machine process and the cost dropped considerably. If that's your competition, and you're unable to buy the equipment to do the same then you have to absorb the fact that you still have to spend your labor and might have to lower your prices to get sales. I am quite the cheap person and I do apply these theories to my own livelihood and businesses. I don't claim to be consistent on it and not a hypocrite as I told people before I have been in businesses even at the same time that do both examples. One business is a service industry where I end up being about half price of every other local competitor. I leave lots of money on the table and I could double my prices today and people would still be happy to pay and think they're getting a good deal. I have the highest rated business in that industry in the entire local region on Google Places. Some people will even pay more if you have great ratings like that and all the reviews rave about the quality of work and knowledge. In another service business I have I have done both over the past 25 years. At one time I was in the bottom 10% of the cheapest companies in the area and then about 13 years later I was in the top 10% of the highest priced companies in the area. I was basically charging what the market would bear and could provide a service that only one or two other companies out of 25 plus in the area could so I could charge top dollar and I did. Does that make me unethical? some would say so. Some would say I'm a hypocrite because I've done it both ways in two different businesses. It doesn't matter to me. I do what I like or what feels right at the time. Or just what works. I have had people say to me that they can't fault somebody for making as much money as possible or charging as much as people are willing to pay. I can. I call that being greedy. So have a been greedy sometimes? Yes I have. I think you should give the customer either a better price, higher-level service, or better product than the other guy for the same price. Something should set you apart. Even if your product isn't as high or good quality as the other guys, if your price reflects that then it's fine. People make their own choices. Even when I was the highest price company in the area I was providing a service but almost no one else could provide so that set it apart from the rest. I will agree it's a shame what happened to us products and Manufacturing and I wish we could go back to the way it was in the 50 60s and 70s when you could actually get a great quality product at a fair price. But now that things are where they are, it might suck but if you can't beat them join them. And that's what everyone has done. They've lower-quality to the point where they can compete with price. I know some people hate it but that's just the way things work today. And sometimes it's not about a lower quality product for a lower price. It's simply about people not making as much money for making or preparing the product for you. There are simply some people out there that make too much money for what they do. Some people can't fathom a statement like this. Most people make appropriate amounts are even slightly too little but a lot of people are only worth what they make or for what they do. This involves some service Industries like body shops and paint jobs, transmission shops, roofing companies, a lot of government workers.