Maybes that's Ford's plan. People are struggling to purchase a $70,000 vehicle. Not everyone has Bill Gates money. I think it's a very smart move on Ford's part. Split the sales, 125,000 Expeditions, 125,000 Bronco's I remember back about 7 years ago, I was driving a Lincoln Town Car, doing Uber black here in San Francisco. A customer made a comment to me about the smaller/Uber x cars that were hitting the streets. He said for almost all situations, getting across town in a smaller, cheaper little Toyota Prius was just fine. He took the black Lincoln when he was trying to impress. Boss, parents, etc. Same goes for the smaller Bronco. Not all of us need, or want something this big. Now if Ford used their head, and made the new interior comfortable, and not cramped, like the past explorer, they'll have a winner on their hands. I haven't looked it up, but I'm guessing price around $40,000 to $55,000. If will fill a need, and price point. Let's hope Ford did their homework, and we don't have a sparkplug spitter, or phaser oil leaker.
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