I think it's only going to get worse in the short term. Just saw a post on Facebook where someone posted their window sticker for a platinum. Missing a bunch of options, hard to call it a platinum without mcs. You get a $55 credit for foot release tailgate? Would like to know what they would want to charge me if I asked to install one. This particular truck was missing tailgate release, auto start stop, multi countour seats, and park assist. No doubt that vehicle will be worth less down the road for resale, but it only amounts to a few hundred in credits at time of purchase. The market will address this negatively in the future. Can't wait to hear the lines from the dealers when you go to trade these in.. "Well you know you are missing a bunch of features here so sadly we have to knock a few thousand off the trade in value because these are a tough sell."