I’m 40 and just recently found myself in a position to consider a luxury vehicle as something in my price range. I always saw Lincoln as a fancier make but not just for old gray headed golfers, actually I saw most luxury vehicles as just something for people who can afford them and most people can’t really afford that type of item until they are in their 40’s or whatever. I wasn’t crazy about the exterior styling of the previous Lincoln’s, the grille looked like a bird beak to me. I do like the styling now, I believe the new grille started with the continental and it looks good. I also like the fact that it is domestic and built domestic, my current car is a Subaru but built in Indiana so I feel good about being able to still support an American factory. When GM took the bailout a few years ago I knew then I would probably not buy one, Ford didn’t not take the bailout and I had already owned Fords so I was probably going to remain a Ford guy. Having driven one and worked on a few mopar’s I knew I would never have one again. I do not like the looks of the QX80, I feel that the V8 is dated tech and prefer the lighter more efficient offerings of the eco boost (I realize I’m probably in the minority saying this and I do not want to discuss displacement, there are needs and room for both NA V8 and turbo v6 and my needs are met with the turbo at the moment) and I say that with a V8 parked downstairs as my play car so I realize the benefits of one but for my daily driver I just would rather not drive one. Like someone else said, I wanted something that could do truck and 4x4 stuff but not look like a truck on the inside, the Navigator totally nails this for my particular needs and compared to the other vehicles in its class I believe it’s the best value when compared to comparably built models from Mercedes, Infiniti, Audi, Land Rover, and Lexus. I should add that I think the Expedition looks way better now than last model year, we looked at them but waited for the redesign... we actually ordered our 2018 Navigator the day after seeing the 2017 Expy and Gator.