Sorry if this is a hijack---
Someone asked me a few days ago if I would ever own an all electric vehicle.
Based upon my situation, I will have to say no. I like vehicles with more capabilities, and no more than 5 minutes at a pump to add another 300-500 miles of range.
Now, Hybrids? Yeah, I have. I have personally considered the Prius (though the thought of a bear riding a unicycle comes to mind) and when I looked at the price was like... this can't be right. Equipped with a lot of tech, it was not much above $20K (maybe 5 yrs ago). Even now, the base model is still (well equipped standard) at $24k, the loaded topping out at $34K.
Take a look at what Kias and Hyundais are going for $$$ now, and tell me that Toyota MSRP is not subsidized?
Personally, I think Toyota (and others) might be missing out with the Prius platform. I *think* a model like a small hybrid pickup truck with a bit more power/towing capacity and even add an off-road model 4x4 / AWD / rear locker. And if not now, in the future. Think Farmers, ranchers, local parts stores, urban delivery, etc.
Just a guess, but think of what people pay for Gators and Razors ($20-35K) and imagine a small "kei car" hybrid with a lot of capacity and the ability to be used on public highways in every state. Imagine the below with Prius running gear, Toyota quality, AWD and rear locker in a crew cab with a short bed, and can carry and tow reasonably more (more than a gator or quad or rail thinggie).
The below would obviously have be more 'Muricanized but you get the idea...