I see a lot on this thread about oil brands.
About 10-15 (maybe 20) years ago there was a study done on NYC cabs varying oil brands and oil change intervals. Bottom line was that it didn't matter which oil brand you used, as long as you changed it often.
I buy the cheapest full synthetic I can find (lately O'Reilly's in-house brand), and change it myself every 7,000 miles or so--sometimes 10,000 miles. Costs about $30. Did the same thing with my 5.4 and it did fine for 140,000 miles. I'm not keeping a car much longer than that, and I've never had one that wore out. Is there any evidence that one brand is better than another? I'm asking for evidence, not anecdote (and I know my experience is an anecdote, but the NYC cab study is evidence).