I just found this interesting. Basically it is price as they sell the older model alongside the redesigned one plus are lowering price via incentive. Yet can still make a profit as Trucks and SUVs are huge profit margin vehicles.
In another article most car/truck/suv sales are down. Could it be that the crazy increase in prices over the last few years have hit their limit? Are buyers hanging on to the ones they currently have as a result?
https://www.cnbc.com/2019/07/02/ram...vy-silverado-for-second-straight-quarter.html
https://www.detroitnews.com/story/b...cks-surge-through-first-half-year/1626309001/
In another article most car/truck/suv sales are down. Could it be that the crazy increase in prices over the last few years have hit their limit? Are buyers hanging on to the ones they currently have as a result?
https://www.cnbc.com/2019/07/02/ram...vy-silverado-for-second-straight-quarter.html
https://www.detroitnews.com/story/b...cks-surge-through-first-half-year/1626309001/
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