Each market is different. Around here it’s all trucks, big SUVs (Yukon XL, Escalade, etc.. all big sellers), jeeps, other 4x4s... And people seem to be willing to go all the way if they decide to go the large SUV route. Dealers are having a hard time moving XLTs without big discounts. And yet they can’t keep Limiteds or Platinums on the lot. Limited MAX with 302 options group (LED headlights, CCD suspension w/ 22” wheels and other goodies), and HD towing is a hot commodity. Took a while for me to find mine and several dealerships have lists of people looking for such a beast.
I do think Ford is having some trouble swaying the GM crowd over to a new Expy vs. a new /Tahoe/Yukon/Escalade. GM has had a solid track record with those for such a long time. A lot of your “truck guys” are leery of the V6 and I know a few that will buy the GMC over the Ford just for how the engine sounds. The engineer in me likes the quiet efficiency of Ford’s design and despises the fake engine noise inside. I think Ford made the wrong decision to go that route and they would be doing better on sales with a properly tuned exhaust.
Regardless of where anyone’s located, it seems most dealerships or specifically regional managers who are making decisions on which configs to order for dealer stock, are making very poor choices. They’re not paying attention to what people want. Not looking at what the best selling configs of the GM models offer. They need to stop stocking dealerships with bare-bones XLTs and only configuring LTD/Platinum as if they’re a pavement princess minivan toting around a bunch of kindergarteners. Finding an LTD/Platinum with HD tow and no rear seat entertainment is a challenge. It’s usually ordered with one or the other and almost always the RSE. Sales guys are not doing much better. Most don’t seem to get what the HD tow package is used for. Most all of them I’ve talked to seem to think people are just gadget nuts and want the trailer backup assist thingy. The beefier radiator and higher tow capacity just does not compute for them.