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There will always be someone to pony up to the bar with cash or get financing. I had this discussion with my salesman, and he said, he's seen it before. People coming in looking at the Expedition will steer towards an F150 at a lower price with the same options. Many don't need the 3rd row - It's nice to have, but most of the time I don't need it. A pickup with a small bed on the back and a cap will do most of what the Expedition will do, although, I still like my EL and I'm not really afraid of the price of a new one, not that i'll buying a new one anytime soon.Prob option 2. Here in Buffalo the dealers can't give away bare bones truck without 4x4. They end up being sold for low to mid 20s with the deals. 40k will get you an XLT with 4WD and power equipment group. I do think Ford is going to have sales problems with the new expy though at 51k. I have a few people in my family and know other people who have bought new ones over the last few years and they all basically say the same thing about the expys new price point. They all say Ford can kiss their a** and that they'll never even consider it. A lot of people view this price point as an insult. I agree, when someone bought one in 2014 loaded and now it's the same price for a base trim. Good luck with that Ford....