aggiegrad05
Full Access Members
Being Utah, I imagine your area is just thick with the things. Here in North Texas, however, I have seen maybe 10 since the launch...and it's not because Jeeps aren't popular...you can't swing a dead cat without hitting a Wrangler.I don't have numbers on the Gladiator but it seems to be selling like hot cakes and I can't imagine it not selling for top dollar based on how many I see on the road. Just in my neighborhood alone I know 5 guys with Rubicon Gladiators. Most of them are also parking a Wrangler or Grand Cherokee next to it in the garage. I figured the Gladiator would take sales from the Wrangler but I am seeing no shortage of new Unlimited's on the road either. What I however do not see is many 2dr wranglers, not many are buying those but that has been the case for a lot of years. I know Utah is a slightly different market compared to other states when it comes to Jeeps. I swear we have to be the jeep capital of the world. I honestly would be surprised if they are having a tough time selling the Gladiator or the Unlimited.
Much of the perceived Gladiator weakness in my area could be that we Texans love our trucks and the Gladiator is...sorta a truck...but not like a REAL truck?
In any case, don't take my word for it:
https://jalopnik.com/the-jeep-gladiator-is-struggling-1841569645