Keydo,
Understand, but if this is something that you really want, then you have to push the dealer into doing it. I have had a similar situation with a Honda Dealer and he refused to make it right. I wrote a nice detailed letter to American Honda explaining to them my dissatisfaction and they responded with a letter that told me to go back to the dealer and it would be resolved to my satisfaction.
Some dealers are penny pinchers, but if you don't push them, they won't do anything. If you guys are still having issues with your dealer doing the pad swap, i would write a letter to Ford Inc Customer Relations, info your dealer, and ask Ford why some dealerships are doing the swap at no charge to the customer and why isn't yours? Chances are you will get what you want, just may take time.
You don't need to have pictures, there is a service bulletin out there. I believe that eventually, with patience, you guys will get the pads. It is peanuts to Ford versus' the bad feelings to their customer base.
Again, hope you guys get your pads swapped and i would remember this before I bought another car from these dealers that are being ***** about it......