Central Plains Edition "Black Book" (published for May 2005) says:
'04 XLT, 4-door, 4wd. (Veh condition) Excellent, clean, average, rough... Vin series U16
X-CL $25,350 --- CLN $24,475 --- AVG $22,600 --- RGH $20,575
ADD $$$ for options:
500 PWR DR-EXC XLS
900 LEATHER-XLT
400 2ND ROW BKTS-EXC XLS
250 CLIM CTRLD SEATS-EB
275 PWR 3RD SEAT-EXC XLS
300 ENT SYSTEM-EXC XLS
500 NAVIGATION SYSTEM-EB
450 NBX PAGKAGE-XLT 4WD
275 PREMIER GROUP-EB
575 XLT SPORT PKG-XLT
Detuct $$$
550 W/O DUAL F/AIR-XLT
225 W/O AL WHL-XLT
750 W/O 3RD SEAT-XLT
275 W/O RUN BOARD-XLT
950 4.6L V8-EXC XLS
Keep in mind that there are several books in print that cover different areas of the country. This book covers, North/South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Illinois. When I searched vehix for one, the price seemed to get a little higher the further east I went. Kentucky was about $1,500 over retail here. I don't know about New York.
Overall...The deal sounds great, here in STL a dealer called me last weekend and opened the offer on the same year/model/trim @ $28,500. Never pay what they want... It helps if you can get your sales guy to pull out the black book. Make sure it's current, it's located on the spline of the book. This is the book they use for just about everything.
Also, you might want to talk directly to the used car sales manager, that way you don't have the sales guy running back and forth when he already knows the lowest price the first time. I'm looking at an '03 w/ 20k miles, Eddie Bauer, fully loaded (everything) for $28,800...
Good luck,
Phil Godfrey
St. Louis