All-New 2004 F-150 Helps Set September Sales Record
F-Series Sales Up 31 Percent; Best September in Vehicle's History
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By: Jennifer Shatwell | Ford Communications Network
DEARBORN, Mich. – The best-selling truck in America has set another sales record.
The all-new 2004 F-150 pickup helped Ford's F-Series set a September sales record.
Ford's F-Series saw the best September in its 55-year history, as pickup sales soared 31 percent over a year ago. Already America's reigning sales leader – its best-selling truck for 26 years and best-selling vehicle for 21 years – F-Series is still holding its ground in an increasingly competitive market.
Since the launch of the all-new 2004 F-150 on Sept. 4, consumers have flooded Ford dealer showrooms across the country, and in just one month, nearly 82,000 of those truck shoppers drove home in a new F-Series pickup.
"There are very few products that have the ability to carry a company on its back," says Ford U.S. Sales Analysis Manager George Pipas of the '04 F-150. "I think the new truck is going to have a very positive effect for Ford in the fourth quarter."
Critics and analysts tend to agree.
"Auto critics have generally concluded the new F-150 is the best pickup on the market," writes Mark Truby in The Detroit News.
And Jeff Brodosky of J.D. Power and Associates recently told the Detroit Free Press, "We expect nearly 30 entirely new vehicles to go on sale by the end of 2004, and there's nothing bigger than the Ford F-150. … Ford should remain the sales leader for years in pickup trucks."
On average, dealers are selling the new F-150 within six days of receiving the truck from Ford, according to Ford Division President Steve Lyons in an interview with The Detroit News.
Jerry Reynolds of Prestige Ford in Garland, Texas, saw approximately 150 Ford F-150 pickups drive off his lot this month.
"September sales are going to be the best of the year so far," he says. "There has been a tremendous amount of traffic on the new truck."
In Waterford, Mich., Bob MacKenzie of Suburban Ford sold more than 80 F-Series models in September, many of them the new top-of-the-line Lariat model.
"For the 2004 Ford F-150, there are so many options available – including a rear-seat DVD, black platform cab steps and 'Arizona beige' wheel lip moldings – that more than a million different configurations are possible," reports Manny Howard in the New York Times Magazine. "This is one of the reasons that Ford now sells more pickup trucks than any other vehicle in its inventory – or anybody's inventory, for that matter. In 2002, Ford sold 813,701 F-series trucks, nearly twice as many as America's most popular passenger car, the Toyota Camry."
"Truth is, it's hard to contain the positive adjectives after seeing and driving the new F-150," writes Russ DeVault of the Atlanta Journal-Constitution. "Step up and into a 2004 F-150, and you're likely to believe that its lofty ranking and sales numbers aren't going to be diminished by this version. It's big, it's bold, it's a workhorse on the outside and such a pussycat on the inside that a preproduction model had an Automobile magazine reviewer searching for the hidden Lincoln logo."
Source: www.Ford.com
F-Series Sales Up 31 Percent; Best September in Vehicle's History
Featured Stories
Press Releases
By: Jennifer Shatwell | Ford Communications Network
DEARBORN, Mich. – The best-selling truck in America has set another sales record.
The all-new 2004 F-150 pickup helped Ford's F-Series set a September sales record.
Ford's F-Series saw the best September in its 55-year history, as pickup sales soared 31 percent over a year ago. Already America's reigning sales leader – its best-selling truck for 26 years and best-selling vehicle for 21 years – F-Series is still holding its ground in an increasingly competitive market.
Since the launch of the all-new 2004 F-150 on Sept. 4, consumers have flooded Ford dealer showrooms across the country, and in just one month, nearly 82,000 of those truck shoppers drove home in a new F-Series pickup.
"There are very few products that have the ability to carry a company on its back," says Ford U.S. Sales Analysis Manager George Pipas of the '04 F-150. "I think the new truck is going to have a very positive effect for Ford in the fourth quarter."
Critics and analysts tend to agree.
"Auto critics have generally concluded the new F-150 is the best pickup on the market," writes Mark Truby in The Detroit News.
And Jeff Brodosky of J.D. Power and Associates recently told the Detroit Free Press, "We expect nearly 30 entirely new vehicles to go on sale by the end of 2004, and there's nothing bigger than the Ford F-150. … Ford should remain the sales leader for years in pickup trucks."
On average, dealers are selling the new F-150 within six days of receiving the truck from Ford, according to Ford Division President Steve Lyons in an interview with The Detroit News.
Jerry Reynolds of Prestige Ford in Garland, Texas, saw approximately 150 Ford F-150 pickups drive off his lot this month.
"September sales are going to be the best of the year so far," he says. "There has been a tremendous amount of traffic on the new truck."
In Waterford, Mich., Bob MacKenzie of Suburban Ford sold more than 80 F-Series models in September, many of them the new top-of-the-line Lariat model.
"For the 2004 Ford F-150, there are so many options available – including a rear-seat DVD, black platform cab steps and 'Arizona beige' wheel lip moldings – that more than a million different configurations are possible," reports Manny Howard in the New York Times Magazine. "This is one of the reasons that Ford now sells more pickup trucks than any other vehicle in its inventory – or anybody's inventory, for that matter. In 2002, Ford sold 813,701 F-series trucks, nearly twice as many as America's most popular passenger car, the Toyota Camry."
"Truth is, it's hard to contain the positive adjectives after seeing and driving the new F-150," writes Russ DeVault of the Atlanta Journal-Constitution. "Step up and into a 2004 F-150, and you're likely to believe that its lofty ranking and sales numbers aren't going to be diminished by this version. It's big, it's bold, it's a workhorse on the outside and such a pussycat on the inside that a preproduction model had an Automobile magazine reviewer searching for the hidden Lincoln logo."
Source: www.Ford.com
