The theory that an amp shouldn't be turned up too much has merit, but needs qualification.
The input attenuation can keep an amp from saturation, or clipping (amplifying a signal so that the peaks of the waves are beyond it's headroom and puts out minute pulses of DC instead of the fluctuating AC) which can kill both the speakers and the amp.
Those knobs on the amp - are dumb, they don't know anything about what is getting fed to them, they are only variable resistors and they attenuate the signal be it large or be it small.
If the bass signals sent to the amp are not high to begin with, then having the input attenuation at 50% will equal low volume for you.
You want to provide some good musical bass from the Sony and set the volume to what is comfortable. Then slowly increase the amplification on the Fosgate by decreasing the attenuation, or turning up the amp by providing a stronger input. The bass should sound natural and proportional to the rest of the music. Throw on some Robert Cray, Linda Ronstadt, Stevie Ray Vaughan or Eagles etc and adjust so that the bass is not over powering at normal listening volume.
If your Sony powers all the other speakers and the Fosgate powers just the 12"s for bass, then the balance might not be linear across all volumes. You can compensate for any lack of bass at lower volumes by using the BASS adjustment or EQ on the Sony.
You never turn an amp UP, you can only turn it down.
Hope this helps, happy tweaking.
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