Mine is not a Max, so take this for what it's worth. $78,444 sticker; $65,888 before taxes; 0% for 72 month financing. I worked three dealerships (over the phone and via e-mail) -- One huge regional, multi-brand, one mid-size, and a small family owned. I ended up with the small family owned dealership right in my backyard (less than 2 miles from my house -- other two were around 50 miles away) since they actually beat the huge one by over $1000.
I was also in no rush. I waited watched which dealerships had the one I wanted and monitored how long they sat on the lot. The one I got was delivered to the dealership in August 2019, but only had 22 miles on (purchased it on Black Friday). The funny thing is that it had major electrical issues and I ended up getting the one that was from the huge dealership anyway (I can't remember when they got it, but it was built in 6/2019).
So there is my life story.