They aren’t closing in on the ceiling yet on HD trucks, they could make one that MSRP’s at $125,000 and it would still sell like hot cakes. Interest is still lower, payments can be spread out and most can afford them hence why everyone is doing it more and more. Personally I still like the King Ranch interior better than the Platinum or Limited. I grew up in King Ranch trucks though so I’m biased I suppose. I can’t afford them but it sure must be nice!