Buy the plugs at a dealer. Here's why. When ANY part is manufactured, there is a possibility of some being defective. Aftermarket places like Discount auto parts, O Reilly's etc., buy in bulk and the parts go from manufacturer to distributor to store to customer, in unopened boxes. To a car manufacturer who uses these parts in their own service shops and for initial installation, it's at least embarrassing when a new part does not work, but they have to pay their tech to replace it. So, at the place of the distributorship, a lot-sample side is taken, and the parts are tested. If they have a failure, the whole lot is returned, and the parts manufacturer will find out why it failed and correct the problems. The parts company will pretest the lots before shipping, as they do not want to piss off a big customer. The first job I had was for a manufacturer of two-way radios, and I supervised and tested parts going into the radios. You would be surprised how many lots went back to the parts manufacturers, and they worked with us to improve their quality.
Have I ever had a bad spark plug? Yes, and it was NGK plug. This was from local aftermarket parts houses.