The peice only seems steep cuz some dealers aren't willing to negotiate price. The msrp for these trucks are par for the course and will competitive within the class, being the newest of its class and all.
I agree other than on entry level, IMO the entry level XLT should have been more stripped down at a cheaper price $53k to get in the door is too steep. Just a few years ago it was under $40k which is a fair entry price. I get that it includes more than before, all I’m saying is entry should include less and be more affordable for budget minded buyers as it historically has been. Would be nice if they had an entry truck with the 5.0 and less goodies in the $40,000s MSRP.