Have had my '18 LTD Max for a year now... It came with the Ford rubber all weather mats and I really like them. They don't cover as much as the Weathertech or Husky liners but the heavy rubber material is superior, IMO. My only complaint about them is they don't have mats for the third row and the cargo area to match. I do have the Ford cargo mat that's reversible carpet/rubber, which covers the area behind the third row. it slides about and is a pain, it really needed some way to anchor it. I ordered the weather tech for the third row last fall...
Had great luck with weather tech for years, but on my '16 F-350 and now the Expy, it's like they don't fit that well compared to how well they used to do. And they seem to be more prone to warping and curling up at the edges than in the past. Something has definitely changed and I'm not as happy with them as with ones we had on other older vehicles.