Red

Disclaimer: Links on this page pointing to Amazon, eBay and other sites may include affiliate code. If you click them and make a purchase, we may earn a small commission.

ap8484

New Member
Joined
Feb 9, 2025
Posts
1
Reaction score
1
Location
us
So what's the actual reason Ford does not offer red? Any variance of Red; Rapid, Hot chili, Race. I first thought it was the plant it's made, Kentucky. But they also produce the super duty which offers Race and rapid reds. Is it just sales were low for red?
 

BigOleFordFan

Zoom Zoom goes da "Tang" !
Army
Joined
Apr 25, 2024
Posts
969
Reaction score
523
Location
If I were here, you would know it !
AFIAK, red is not a real popular color for Expy's, and that's probably why I've only ever seen a few of them here & there...

I do know of 1 in particular that sits in front of a paint shop in southern WV & they likely did it themselves, in a gorgeous metal flake candy apple red, like some 60's muscle cars came in, and they also have an old explorer in the muscle car (mustard-ish) yellow :D
 

bb37

Staff member
Member Relations Specialist
Joined
Aug 14, 2017
Posts
420
Reaction score
291
Location
Indiana
Red Expys are reserved for city fire chiefs.
My local fire department is a big fan of Roto Ray lights. They put them on all of their engines and ladder trucks. You have put a picture in my mind of a bright red Expy with a Roto Ray mounted on the grill. Whooo-hooo! To be a kid again.

 

ib_jigged

Full Access Members
Joined
Apr 21, 2013
Posts
136
Reaction score
95
Location
NW MN
Funny, in our area I see lots of rapid red Expeditions, mostly platinums.
 

dlcorbett

Full Access Members
Air Force
Joined
Mar 26, 2014
Posts
3,082
Reaction score
1,149
Location
tx
Honestly, I'm kinda mad red isn't an option, because the design elements that are polarizing scream for a red coat. I would love a red spp or even a red ultimate. Same for navigator, the concept for design is in ruby red and its astonishing they decided against adding it as the concept looks stunning and the nautilus eats its red coat.
 

blairkent

New Member
Joined
Mar 8, 2025
Posts
2
Reaction score
1
Location
Western US
Yeah, it's mainly a sales-driven decision. Ford has phased out red options on several models due to lower demand. While red is a popular color in performance-oriented vehicles, it typically doesn't sell as well in trucks and SUVs compared to shades of black, white, gray, and blue, which dominate the market.

The plant itself (Kentucky Truck Plant) isn't the limiting factor since, as you pointed out, the Super Duty still offers red options. It's more about demand trends for specific models. If a certain color doesn’t move enough units, Ford may drop it to streamline production and reduce costs.
 

grwilson

Member
Joined
Mar 31, 2022
Posts
7
Reaction score
5
Location
California
Its a self fulling situation - dealers dont stock colors, most people chose from the monochrome selection on the lot rather than order and wait - reinforcing the dealers idea that people dont buy any color except greyscale.

Ford responds to their customers i.e. the dealers
 
Last edited:

GlennSullivan

Full Access Members
Joined
Jul 3, 2021
Posts
1,095
Reaction score
705
Location
NY & FL
I just noticed that when doing a 2005 build. I love our Ruby Red Expy and was disappointed to see there was no red options. Besides Black and White, it seems many owners today are selecting some level of grey on new vehicles, even seeing a fair number of expensive vehicles in battleship grey in recent years. Uugh, not for me.
 

BigOleFordFan

Zoom Zoom goes da "Tang" !
Army
Joined
Apr 25, 2024
Posts
969
Reaction score
523
Location
If I were here, you would know it !
Well, low & behold.... the Red Beasts have arrived....

I was out earlier today running some errands, shopping etc, and saw not 1, not 2, but 3 Red Expy's within 25 miles of our house....all appeared to be recent models, like 21-24-ish, based on the body styles & trim designs....

whodathunkit possible :D
 

GlennSullivan

Full Access Members
Joined
Jul 3, 2021
Posts
1,095
Reaction score
705
Location
NY & FL
Well, low & behold.... the Red Beasts have arrived....

I was out earlier today running some errands, shopping etc, and saw not 1, not 2, but 3 Red Expy's within 25 miles of our house....all appeared to be recent models, like 21-24-ish, based on the body styles & trim designs....

whodathunkit possible :D
Doesn't seem to be an option on 2025, Besides various Grays, there is white black and thankfully 1 blue.

1742226895285.png
 

ms136

Member
Joined
Dec 16, 2024
Posts
19
Reaction score
16
Location
North Carolina
That’s kind of funny, I love red, have owned many red vehicles including a 2014 XLT Premium, think EddieBauer, which got many complements. BUT, on our 2020 KR I went with white because Rapid Red just didn’t look right, and I’ve only ever seen one in person. I can’t do shades of grey either.
 

GlennSullivan

Full Access Members
Joined
Jul 3, 2021
Posts
1,095
Reaction score
705
Location
NY & FL
My auto colors are Black White Red and Blue. I have / have had Expys in Platinum White and Ruby Red, but like the Ruby Red best.

20220422_184836.jpg
 
Top