It would be interesting to see the numbers of F150 eco boost vs 5.0 sales and customer satisfaction. I also tend to believe SUV owners differ from pickup truck buyers, I believe they are for different applications and for a bit different demographic.
Unfortunately, the 2018 eco boost in Expedition and F150 is even smaller displacement, now 2.7L ! !! Ford is telling a segment of the buying market to go *uc* themselves...rather than offer the 5.0 normal aspirated in the Expy they go in the opposite direction.
The other thing I hate is the automatic shut off feature...so every time you come to a stop light the dang things turns off and turns on again right before you take off...WTF?!? Reminds me of the 8-6-4 cadillac engine from the 1980's which was a POS.
I dunno guys, I'm not happy w what Ford is offering me right now in large SUV segment...I am visiting my Chevy dealer to look at a Premium Suburban that has a 5.3 v8 and can tow 8000lbs w trailer tow package and 4WD.
Here's an article from January 2017:
http://driving.ca/ford/f-150/auto-news/news/v8-or-turbo-v6-which-ford-f-150-engine-to-choose
V8 or turbo V6? Which Ford F-150 engine to choose
Choosing the right pickup is hard enough – figuring out which engine to pick when ordering a brand-new truck can be even more of a challenge.
Toyota makes it easy, offering two V8s but selling mostly one, and Nissan presents just one V8 in its half-ton. For buyers of the pickup sales leader in North America, however, the engine options in Ford’s F-150 portfolio make picking the right power source a hard choice, especially when the four engines available are each and of themselves compelling. Click the link above for the full article
Here's an article from 2011:
http://news.pickuptrucks.com/2011/06/ford-f-150-v-6-engines-outselling-v-8s.html
Ford F-150 V-6 Engines Outselling V-8s
For Ford, six is greater than eight. In May, the company sold more F-150 full-size pickups with V-6 engines than traditional V-8 power plants.
The new 3.5-liter EcoBoost twin-turbo gasoline direct-injection V-6 engine made up 41 percent of F-150 retail sales in May, up 4 percentage points from April. Sales of the new 3.7-liter naturally aspirated six-cylinder were 14 percent of retail, for a total F-150 six-cylinder engine share of 55 percent, beating sales of F-150s equipped with the new 5.0-liter V-8 and 6.2-liter V-8 mills.
What's stunning about this news is the extremely high take rate for Ford's new six-cylinder engines. Toyota's and GM's V-6 sales are in the single-digit percentages.
What’s likely driving the small-displacement adoption in Ford's big trucks? Gas prices are more than a dollar higher than last year’s prices, at $3.77 a gallon for regular octane fuel, according to AAA’s
Daily Fuel Gauge Report.
A two-wheel-drive EcoBoost F-150 carries EPA ratings of 16/22 mpg city/highway but can also tow up to 11,300 pounds when properly equipped — the same as the Ford F-150’s large-displacement 6.2-liter V-8 that's rated at 13/18 mpg. That makes the EcoBoost attractive to new-truck buyers looking for the right combination of power and frugality.
EcoBoost is also priced aggressively. It’s $1,750 more than the F-150’s entry-level 302-horsepower, 3.7-liter V-6, $750 more than the midrange 360-hp, 5.0-liter V-8 and $1,245 less than the premium 411-hp, 6.2-liter V-8.
Here's an article from 2016:
http://news.pickuptrucks.com/2016/06/ford-f-150-ecoboost-engines-hit-1-million-sales.html
Ford F-150 EcoBoost Engines Hit 1 Million Sales
Ford’s No. 1 selling vehicle, the F-150, hit a milestone last week by selling the millionth half-ton pickup truck equipped with a direct-injection, twin-turbo EcoBoost engine under the hood. Since it was first made available in the 2011 model year, the EcoBoost engine has proven popular due to its ability to generate significant power — meaning horsepower and torque — in a V-6 package. In terms of fuel economy, the EcoBoost engine is competitive with other V-6 engines.
Ford offers two EcoBoost engines for the F-150: a 2.7-liter V-6 combined with a six-speed transmission with standard auto stop-start and the larger 3.5-liter EcoBoost V-6 (soon to have more horsepower and torque) that will be combined with a new 10-speed transmission later this year. It also will include standard stop-start technology.
When powering a two-wheel-drive F-150, the 2.7-liter EcoBoost V-6 has an EPA fuel economy rating of 18/24/21 mpg city/highway/combined. The current-generation 3.5-liter EcoBoost with two-wheel drive has an EPA rating of 16/22/18 mpg. Both EcoBoost engines were rated with the six-speed automatic transmission.
Here is a good article from 2016:
https://www.torquenews.com/106/2016-ford-f150-work-50l-v8-vs-35l-ecoboost-v6
2016 Ford F150 Work-Off: 5.0L V8 -VS- 3.5L EcoBoost V6
From the last page...
Which Engine is for You?
So, if you are shopping for a 2016 Ford F150 and you are weighing the pros and cons of the 5.0L V8 against the 3.5L EcoBoost V6 – here is a quick rundown of the advantages of each.
The 5.0L V8 has more horsepower and it is naturally aspirated, so you get a touch more initial power when moving out from a stop. The 5.0L V8 costs anywhere from $500 to $1,000 less than the 3.5L EcoBoost depending on the trimline chosen and while it has far less torque, the 5.0L V8 has a significant advantage in maximum payload capacity. If the feel of a V8 with sharper throttle response, greater payload capacities and a lower price of purchase are your key concerns, a 2016 F150 with the 5.0L V8 is going to be the best engine for you.
On the other hand, if don’t mind paying a little more for an engine in your new truck that offers slightly better fuel economy than the V8 and gobs more torque – thus improved performance when pulling a trailer and the ability to far more weight – the 3.5L EcoBoost V6 is the best 2016 F150 to meet your needs.
The EcoBoost doesn’t offer quite the same instant-on feel when leaving the line from a stop, but in every other way – particularly when towing - the twin turbo V6 outperformed the 5.0L V8 in my tests. Unless you plan to regularly haul more than 2,000lbs or you are specifically looking to save money at the point of purchase – my advice is to give the 3.5L EcoBoost V6 a chance. Even if you prefer the instant-on feel of the V8 and you have been driving a V8 truck for years, I would bet that most truck drivers who like some extra snap in the step of their half ton pickup will quickly learn to love the acceleration characteristics of the 3.5L EcoBoost V6.
The 5.0L V8 is a great engine, but don’t let the critics who fear new technology turn you off of the 3.5L EcoBoost V6. This twin turbo mill is one of the best engines in that segment and it makes the 2016 F150 one of the most powerful and one of the most capable trucks in the half ton segment – without any real compromise.