It all matters when and where you buy. I know Ford was advertising 20% off the 2019. I dug further and it was only on the 2019 XLT and only on a unit that had been on the dealers lot for longer than 60 days I wanted a nicer trim, so I went with the limited stealth. There are people who will distort the truth on two major things, on their vehicles. Price paid and fuel mileage. Usually, they only offer the big rebates on units they aren't moving or units nobody wants which is the same thing. I bought from my college roommate, who owns the dealership. List price=$75815 sales price less rebates and incentives=$68000. This reflects buying at invoice price less rebates. Sure he made the 3% holdback but I think that's more than fair. What else can you buy for a markup of 3%? They are going to make $ on you, they have to, to stay in business. I'd decide if it's a good deal for you, in your area, and go from there.