I hate to be THAT guy... But sorry, the dealer is not the "best first step". Ford dealers have become outrageously expensive and untrustworthy. I'm 39 years old and I'm currently on my 9th Ford product (3rd Expedition). I bought what I thought was an iron-clad 7-year/100,000 mile extended warranty and with 6 years and ~75,000 miles I have already spent more at the dealer on repairs than I've ever spent on any of the 13 vehicles I've owned. Even the repair work that I've had done under the original factory warranty and the extended warranty has been shoddy at best with repeated failures of the same components.
I no longer have any trust in Ford to honestly deal with me and to provide quality workmanship. Sad, because as I've shown with my purchasing history, I've been a huge Ford fan for all of my driving years.