My dealer called the Ford Rep and asked how Flood was selling this for less that the local dealers cost. The Ford Rep said they highly frown on what Flood is doing. Flood is selling them at a loss and then selling so many that in the end they get a volume discount and that discount reduces their cost enough to make money on it. They have a department that does nothing but these warrantys and works on commission just to move them. It works, but I don't buy from the discounters..... My dealer cut me slack and I'd rather they make some money off me and stay in business than have some salesman sell me one from out of state.... I'm happy to pay my dealer more to keep them in business. I'm not an Amazon guy.....
that sounds like bs to me. I was able to get the deal on the truck, trade, and the warranty without hassle. If flood is below cost, I can’t see other people jumping to match like that. Does make a nice cover story as to why they are overcharging folks locally that don’t shop around.
It’s a dangerous game flood is playing if true, they set up extra overhead to do these, along with at least one other dealer that was competing online. Name escapes me. So if they miss their target they get burned big time with the below cost sales and the special staffing Doesn’t sound right. That’s a far cry from a dealer eating a few cars at the end of a month to snag a bonus.
