Word on the street is that kia/hyundai are looking into bldg a fs suv as well.
I wonder what they will use for the underpinning? Honda hasn't built a full-size SUV, since their only pickup (Ridgeline) is a uni-body construction. I don't think there's enough production volume in the FS SUV space to justify designing a chassis exclusively for that market. When a company can leverage their 1/2 ton pickup truck chassis, then it's a no-brainer to also offer a FS SUV.
As far as the 2023 Sequoia, I can't believe they went from having one of the more comfortable 3rd rows in the FS SUV segment, to what looks to be barely useable by adults. My wife and I have been on the sidelines waiting to decide between Expedition Max, Suburban or Sequoia. We were holding out hope that they would lengthen the Sequoia a bit to get ~30cuft of cargo space behind the third row, but that obviously didn't happen and to make it worse they made the seating ergonomics, what looks to be, as bad as the pre-'21 Tahoe. Well, that makes the decision easier for us as we now only have two options for our big family.